MP.Marketing Management

Program Description

Program Professional Master in Marketing Management is part of the Second Cycle of Studies in the Department of Marketing, Faculty of Business, at the “Aleksandër Moisiu” University of Durrës. This program has a duration of one full-time academic year and offers 60 European credits (ECTS).

The Professional Master in Marketing Management aims to provide in-depth studies in various fields of marketing, preparing specialists capable of analyzing and evaluating various situations in the field of business and management.

3 Key Points of the Bachelor's Program in Banking and Finance:

• Professional and Practical Preparation:
  The program aims to prepare qualified specialists in marketing leadership and management, combining theory with practical application to develop analytical and creative skills.

• Well-Structured Curriculum:
  The program is organized into modules and is assessed with 60 ECTS credits over one academic year, providing a complete theoretical and practical basis for students.

• Wide Career Opportunities:
  Graduates have employment opportunities in roles such as marketing managers, market analysts, public relations specialists, and other positions in the private and public sectors.

Why should you study in this program?

This program is designed to meet the needs of the labor market and the economic development of the country, while respecting national cultural values. It provides a complete theoretical and practical foundation for students who aim to become successful professionals in the field of marketing and management.

The main objectives of the program:

The main objectives of the program:

1. Professional Preparation: It prepares qualified specialists in marketing management and leadership.

2. Development of Practical Skills: It teaches students to develop marketing campaigns and analyze complex topics on a solid theoretical basis.

3. Adaptation to International Standards: Advanced knowledge of changes in national and international marketing standards and their application in practice.

4. Development of Analytical and Creative Skills: It combines theory, research, and practice to improve students' analytical and creative skills.

Where can you get a job after completing your studies?

Graduates of this program can be employed in various positions such as marketing managers, public relations specialists, market analysts, and other similar positions in the private and public sectors.