Bsc.Menaxhim Marketing - Universiteti "Aleksandër Moisiu"

Program Description

Bachelor in Marketing Management it offers a comprehensive theoretical and practical foundation for all students aiming to become successful professionals in the field of marketing and management. This program is designed to meet the needs of the labor market and the economic development of the country, while respecting national cultural values.

The program covers all the key aspects related to:

– Regulations and development strategies.
– Admission criteria and curriculum planning.
– Evaluation rules and the development of professional practices.
– Guidelines for thesis defense and tuition fees.

Pedagogical and methodological preparation to maximize the success of "Marketing Management" students.

Download the Curriculum

Main Objectives of the Program::

1. Professional Preparation: It prepares qualified specialists in marketing management and leadership.
2. Development of Practical Skills: It teaches students to develop marketing campaigns and analyze complex topics based on strong theoretical foundations.
3. Advanced Techniques: It trains students in the selection and use of the best techniques for media management and marketing alternatives.
4. Integration into the Job Market: Equips students with the skills and knowledge necessary to be employed in the public and private sectors, in marketing, communication, and sales departments.

Career Opportunities:

Upon completion of the program, students will be qualified to work in:

– Marketing departments.
– Communication departments.
– Sales departments in private businesses and public institutions.

Program Benefits:

– The diploma is recognized and valued by the labor market.
– Theoretical and practical knowledge to direct and manage marketing processes.
– Preparation to face challenges and opportunities in different economic sectors.

Frequently Asked Questions by High School Graduates:

What techniques are taught for media management?

Students learn advanced techniques for effective media management and choosing the best channels for marketing.

How does the program help in developing marketing campaigns?

The program focuses on building practical skills to design and implement successful marketing campaigns, based on studied strategies.

Does the program provide a theoretical basis for analyzing marketing topics?

Yes, students learn to systematically examine various marketing topics, using the strongest and most up-to-date theoretical foundations.

What are the employment opportunities after completing the program?

Graduates can work in marketing, communication, and sales departments in private companies and public institutions, as well as lead projects in these fields.

How do students prepare for the job market?

The program provides a balanced combination of theoretical and practical knowledge to develop the competencies needed for the labor market.

Is this program in line with market developments and national culture?

Yes, the program is designed taking into account the needs of the labor market and economic developments, while always preserving national interests and cultural values.