Bachelor in Marketing Management

Department
Department of Marketing
Campus
Campus
Level
Bachelor
Credit
180 credit
Method
Lecture

Program Description:

The Bachelor in Marketing Management is part of the First Cycle of Studies within the academic structure of the Marketing Department, under the Faculty of Business at “Aleksandër Moisiu” University, Durrës. This program has a standard duration of 3 academic years, full-time, and requires no less than 180 European Credits (ECTS). It aims to offer advanced studies in various areas of marketing.

The program aligns with the mission and objectives of “Aleksandër Moisiu” University and the Faculty of Business as its primary academic unit. Additionally, the program supports the institutional development strategy of the university.

The Bachelor in Marketing Management aims to prepare marketing specialists capable of analyzing and evaluating different phenomena and situations in the business field and managing them effectively. The program provides foundational knowledge on general scientific methods and principles while developing skills applicable across a broad range of professions and specializations.

  • The curriculum supports the university’s development strategy and prepares students for careers in marketing and management.
  • It provides foundational knowledge in scientific methods and specialized skills for various professions
  • The program aligns with the mission and development strategy of "Aleksandër Moisiu" University and its Faculty of Business.
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Download the curriculum

Why Should You Study in This Program?

The Bachelor in Marketing Management provides a comprehensive theoretical and practical foundation for students aspiring to become successful professionals in the field of marketing and management. This program is designed to meet the demands of the labor market and the country’s economic development, while respecting national cultural values.

The program covers all key aspects related to:

  • Regulations and development strategies.
  • Admission criteria and curriculum planning.
  • Rules for assessments and professional practice development.
  • Guidelines for thesis defense and tuition fees.

Program Objectives:

  1. Professional Preparation: Equip qualified specialists in marketing management and leadership.
  2. Development of Practical Skills: Teach students to design marketing campaigns and analyze complex topics based on strong theoretical foundations.
  3. Advanced Techniques: Train students in selecting and applying the best techniques for media management and marketing alternatives.
  4. Integration into the Job Market: Provide students with the necessary skills and knowledge to work in public and private sectors, in marketing, communication, and sales departments.

Career Opportunities:
Upon completion of the program, students will be qualified to work in:

  • Marketing departments.
  • Communication departments.
  • Sales departments in private businesses and public institutions.

Program Benefits:

  • A recognized and highly valued degree in the job market.
  • Theoretical and practical knowledge to lead and manage marketing processes.
  • Preparation to face challenges and opportunities across various economic sectors.

What techniques are taught for media management?

Students learn advanced techniques for effectively managing media and selecting the best marketing channels.

How does the program help with developing marketing campaigns?

The program focuses on building practical skills for designing and executing successful marketing campaigns based on studied strategies.

What are the employment opportunities after completing the program?

Graduates can work in marketing, communication, and sales departments in private companies and public institutions, as well as lead projects in these fields.

Is this program aligned with market developments and national culture?

Yes, the program is designed considering labor market needs and economic developments while always preserving national cultural values and interests.

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